Everything You Know Is Wrong: Human Evolution Book Buy
I had heard scuttlebutt that the book was hostile to Amazon. I didn't discover that to be the example at all. In fact, it increased my admiration for Jeff and what he and his team have accomplished. To exist sure, it is incomplete and doubtless has many inaccuracies, but it gives insight into the mind of a remarkable man and the company he has built - a company with profound influence on the present and future shape of our society. After Steve Jobs died, everyone was maxim "Will nosotros e'er see his similar again?" I would e'er respond, "What do you hateful? He'south already here, and his name is Jeff Bezos. He'due south the only other tech entrepreneur I know who has transformed multiple industries, and shown the power to work his magic not one time but many times. He's been the misunderstood underdog who came out on top because of vision, passion, and persistence." (OK, since then, Elon Musk has shown signs of pulling off the same appetite. But the fact remains that Jeff is one of the most important and successful entrepreneurs of our time.) Because of my admiration and liking for Jeff, I was a bit dismayed to see the volume position me every bit an "adversary." While in some ways I am a competitor to Amazon, I think of myself more as a partner and friend than any kind of antagonist! And while Jeff and I take occasionally butted heads, starting time about the 1-click patent back in 2000 (a disharmonize that ended up with us every bit friends), and later about some of Amazon'due south overly aggressive business tactics towards suppliers (described in affiliate 10 of the volume), and about the use of a proprietary DRM'd ebook format rather than open standards for the Kindle, I take always been a huge fan. One of the things the book gets across is what a bang-up learner Jeff is. It makes articulate just how freshly he responded to the challenges of growing his business, relying on some uncompromising principles merely too adapting them so that, as long-fourth dimension Amazon employee Rick Dalzell described, he always engaged his determination-making around "the best truth at the fourth dimension." (Chapter ix, page 267) His intense curiosity is one of the virtually hit things nigh him. The book also underplays Jeff'south humanity, humor, and kindness. There are a lot of stories of how forceful, even abrasive, he sometimes is with subordinates - and I imagine that can be unpleasant. Merely I likewise know just how hard it is to get thousands of people moving in the same direction without ruffling any feathers. And some of the changes that Jeff had to make to the company management required enormous determination and force of volition. I wish that some other leaders I know (east.g. in government) had equal clarity and determination. The book also actually helped me see how deep Jeff's focus on the customer is. While I have ever believed that focus to be sincere, I have also ever worried that it would fade as the company became ascendant, as is and so often the case. Only the book makes clear again and again how it really is a touchstone for Jeff. I have also worried that focus on the customer isn't enough - that companies that become equally powerful as Amazon also demand to sympathise the complete ecosystem in which they operate. The book's account of Amazon's sometimes brutal interactions with companies that it wanted to acquire, like Quidsi, the company behind diapers.com (page 298), and suppliers similar German pocketknife-maker Wusthof (page 300 and ff) makes clear that Amazon hasn't fully learned that lesson, and seems to believe that equally long as customers benefit, it's ok to injure suppliers. Sometimes that is truthful, when suppliers are inefficient or exploitive of their customers, merely in other cases, squeezing all the profit out of suppliers' businesses is enormously curt sighted. The platonic ecosystem is 1 where anybody flourishes, not where 1 visitor flourishes at the expense of all the others. But I got a lot of hope from reading about Jeff's "Amazon.love memo" (Chapter 10, page 317-318), in which he analyzed why some big and powerful companies are hated, while others continue to engender dearest from not simply their customers merely their entire ecosystem. In particular, I liked that one of the principles that Jeff distilled was this 1: "Capturing all the value only for the company is not cool." I've long urged companies to make "Create more value than you capture" their watchword, because it seems to me that building a good for you ecosystem in which everyone - employees, customers, suppliers, partners, and even competitors - can flourish is key to the positive impact that commercialism tin can have on society as a whole. My main beefiness virtually the book is that it skimped on some of the really large management lessons from Amazon. For me one of the almost fascinating things about Amazon is the way that it seems to have modeled its organizational culture on its software. Stories I've heard about the fashion pocket-sized teams are organized at Amazon remind me of the way modern modular software is designed. I suspect that Amazon has cracked the code of the problem that was in one case laid out to me past the CIO of Allegiance Investments: "We know almost all these new technologies. What we don't know is how to organize our company effectually them." In addition, I wish there were more written almost the design of Amazon's internal services. When Jeff had the insight that led to the rise of Amazon as a platform - not only that its software needed to make the transition from a single monolithic application to a series of reusable web services, simply besides that those services should be designed in such a way that they could be re-used as easily by developers outside the visitor every bit by its internal units - he demonstrated a lesson that has yet to exist learned past most large organizations. Have the contempo healthcare.gov debacle. One of the functions that the organization depends on is income verification by the IRS. That lookup is, consistent with monolithic old-schoolhouse software development, a tightly integrated office of the application rather than a true reusable service. If healthcare.gov were designed with the lessons of Amazon in listen, not merely could the Federal healthcare.gov site call IRS web services to do income verification, simply so could any of the land healthcare exchanges, or, for that matter, whatever individual insurance company - or whatsoever company that needed to do income verification for whatever purpose. I realize that this is a general business book, and getting as well deep on the technology might have scared off many readers, merely I do promise that some hereafter book about Amazon will give more than tantalizing glimpses of the interplay between the software architecture of a big-scale web enterprise like Amazon and the human and organizational architecture that makes it possible for that software to exist deployed in as agile a way equally possible. I highly recommend this book. Amazon is one of the nigh important companies in the 21st century economy, and anyone whose business has been or volition exist touched by Amazon should be sure to read it. I do promise that one day there will be a biography of Jeff Bezos every bit comprehensive as Walter Isaacson'southward Steve Jobs, simply until and so, this will have to do. Similar Inside Steve'south Brain, information technology gives tantalizing glimpses and lessons from the work of a smashing inventor, entrepreneur, and concern leader.
The fact that Jeff is thinking about this every bit Amazon gets more than dominant is a actually skillful sign. Some companies never realize that they demand to be peculiarly careful to create value for everyone as they get larger and more powerful.
The Everything Store: Jeff Bezos and the Historic period of Amazon is perfect for a specific grouping of people: job-seekers. If you're currently looking for work, option up a copy of this volume, every bit it does convey a very important message. That is, never piece of work at Amazon. And no, that message is not just for prospective employees who are thinking of braving the Jungle-esque conditions of the distribution centers. The bulletin is for anyone thinking of joining any part of the company: never work at Amazon. If you lot're non from the Pacific Northwest and haven't heard the horror stories from former employees of the biggest churn 'em and burn 'em since Chocolate-brown's slaughterhouse (complete with 16-60 minutes stints at the office and 108 social media posts in twenty days), The Everything Store should offer up more than than a few hints about daily life at the company: a "breakneck footstep of ...work," where "meetings [are called] over the weekends," and employees are expected to "work smart, hard, and long." UGH. And don't expect to inquire about a better work-life balance; someone already asked virtually that at a sales meeting, and Bezos responded that "if you can't excel and put everything into information technology, Amazon might not be the place for yous." Heh. I approximate information technology's not the identify for people who have lives in general. Moving on. Then in that location's Bezos himself (who I used to liken to Steve Jobs, but smarter), the guy who reinvented the fashion we read and continues to bulldoze a Civic despite having more than money than God. Maybe I harbored a secret fantasy or 2 about seducing him for an Amazon log-in, but... never heed. The book makes him out to exist an evil genius type, and really, that'south probably not too far off the mark. Christ, if he gained a few pounds and carried a true cat, he'd await like Dr. Evil, besides. What's with Bezos, anyhow? He owns Google and Amazon stock, and so he can't exist about the money. The book basically explains that Bezos, like nearly hyper-successful entrepreneurs, is one of those powerful types that loves working and only cares about winning. Those quoted in the book depict him as "impetuous and decision-making" and "deranged," with "water ice h2o run[nig] through his veins." Let'due south not forget that he has a history of "lashing out at executives who failed to run across his improbably loftier standards." Wow. Sounds similar a blissful place to spend 8+ hours a day, especially with pressure like that coming from the top down. Again, if y'all're job-searching, this is a slap-up book to read for learning just why you should never work at Amazon. Then again, you don't need the volume for that: but read the reviews on Glassdoor by former employees. Meliorate yet, ask around Seattle a little: you'll learn that the average Amazon employee turnover is vi-9 months, and you'll hear tales about people who worked so much and had so lilliputian free time that the merely way to become personal items—y'all know, toothbrush, toothpaste, deodorant?—was to order them from Amazon...and accept them delivered to their desk...at Amazon. But I digress. For those of u.s. non looking for work, what nearly the volume? My approximate is if you lot take a day job filled with meetings, sales reports, executives, and the latest from Wall Street, the final affair yous want to unwind with afterwards a hard 24-hour interval's piece of work is a book about meetings, sales reports, executives, and the latest from Wall Street. Decent read, but I just couldn't handle it. Meh -- whatever. ***I exercise wonder how long my review will final on Goodreads at present that Amazon owns the site. In my defense force, I'd like to state that I downloaded my copy of the book from Amazon, I've followed the new rules regarding book reviews, and I'yard still totally open to seducing Bezos in exchange for an Amazon log-in. Dear ya, Jeff!***
WHY I Detest AMAZONLCOM I confess: I read this book on my Kindle — my eighth Kindle, no less! — and of class I bought the book from Amazon.com. Equally I have practically every other book I've read over the past eight or ten years. And I have to acknowledge that I've bought lots of other stuff from the company over the years, including some actually expensive items. Not and then much because of the low prices, though I hardly object to them, equally because of One-Click ordering, Amazon Prime number, and the uncommonly good customer service So, why do I carry with me like a massive weight on my shoulders a festering hatred for the company and for the pile-driving founder who has built it into the behemoth it is today? Read Brad Stone's revealing book, The Everything Store, and y'all'll understand perfectly why that weight on my shoulders is so heavy. Take Amazon's employees, for example. Not just does Jeff Bezos have a long history of verbal abuse directed at his employees — including senior executives who work closely with him — but he treats as a thing of principle denying them such modest benefits every bit free snacks and full reimbursement for using public transportation that are mutual in and then many other large companies. In other words, he'south a skinflint. Bezos uses the alibi that he'due south saving money to be able to offer customers the lowest possible prices. Somehow, though, his personal wealth keeps climbing. Information technology'southward now at $27 billion, co-ordinate to Forbes. You lot'd think maybe he could beget to bear witness a piddling appreciation for the people working for him. And then there are the suppliers. You know virtually book publishers, of course. You've probably seen your own neighborhood bookstore go out of business in recent years. Amazon wasn't the sole cause, but information technology's correct upwardly there at the top of the listing. Just information technology's not merely book publishers that Bezos treats with contempt. Stone includes an eye-opening account of the troubled relationship between Amazon and the prestigious German language knife manufacturer, Wusthof. In order to proceeds access to Amazon'south seemingly unlimited customer base, the German business firm is forced to run the risk that it will be put out of business by Amazon's ugly habit of promoting cut-price suppliers of its ain products. Why? Apparently because Jeff Bezos acts as though his libertarian creed requires him to defy not just any government-imposed limitations but rules or customs adopted by anyone else at all. No dubiousness Jeff Bezos loves his wife and kids and is affectionate toward furry piffling animals also. Maybe his shut friends even like him. But both his reputation and Brad Stone's securely researched account suggest that he is a thoroughly despicable CEO. Brad Stone follows the leading engineering science companies for Bloomberg Businessweek. The Everything Shop is his second book.
Deservedly winner of the Financial Times & Goldman Sachs' Business Volume of the Twelvemonth 2013, this the story taking from multiple verified sources of the life of Jeff Bezos, evidently focusing on a blow by blow business relationship of the conception, birth, ups and downs and at present modern potency of the 'everything store' Amazon. This is not then much a commentary, but more a historical record of the why, what, how and when of Amazon; it doesn't veer away from the multiple controversies and neither does it hide from the legal, but harsh business organisation practices used to grow.
This is the book to read if you desire to know the truth about Amazon and Jeff Bezos, warts and all. Me? I suppose I am on the debate, in a earth of multiple far-correct-ish moguls like the Kochs and Murdochs and anti-tax billionaire 'clubs' similar the 'Lodge for Growth', I'm extremely sceptical on the over the top derision landed on the likes of Bezos, Dorsey, Gates etc. Information technology feels similar that certain parts of Western club are extremely angry that there's a new group of billionaire's who like making money but don't hate the poor, minorities, gays etc... in my opinion.
Digression warning! Sorry, I felt that some context was needed. I loved this book. I couldn't put it downward. It totally engrossed me. I just dear the reality of all those know-it-alls telling Bezos y'all can't do this, and you tin't do that, yet him doing it, and doing it well. For me this is a disruptor bible! People want y'all do things 'the way we've e'er done' because they already take yous beat, that'due south why they don't really encourage innovation, especially amongst the not-franchised. I actually enjoyed this read. 9 out of 12.
2022 read
انتهي من الكتاب وستعرف الفرق بين من يعمل ومن لا يعمل.
الكتاب: سيرة ذاتية لجيف بيزوس الذي أسس الشركة العملاقة الأكثر أثرًا على القطاعات التجارية: أمازون. كلما قرأت أكثر عن بيزوس خيل إلي فرعون وهو يبني الأهرامات.
وحقيقةً بعد قراءتي لما أنجزه، تعجّبت للتركيز \ التسليط الإعلامي الذي حظي به ستيف جوبز (مؤسس آبل)، برغم أن أثر وإنجاز بيزوس يعتبر أكبر بمراحل. (بالطبع رجل الأعمال الذي يقف على رأس الثوريين في هو إيلون مسك مؤسس تسلا وسبيس إكس). استطاع بيزوس أن يقلب عدّة قطاعات رأسًا على عقب كقطاع النشر، استضافة المواقع وخدماتها، البيع بالتجزئة، الشحن والتوصيل.
بعض الدروس \ الملاحظات:
• الصفة التي يمتاز بها بيزوس في نظري: قدرته على سرعة فهم المحرّكات الرئيسة للقطاعات التجارية وإعادة ابتكارها.
• مبدأ بيزوس المحوري هو تحويل كل دولار من المصاريف "الزايدة" –مثل التسويق- إلى تحسين الخدمة وتجربة المستخدم. وأهم خدمة يمكن تقديمها للمستخدم بالنسبة له: تقليل الأسعار. لذلك تجد أن أمازون خصوصا في السنوات الأولى لا تصرف كثيرًا على التسويق (مقارنةً بالشركات الأخرى)
• جعلني الكتاب أشكك في مبدأ أقرأه مرارًا: "لا بد من إسعاد موظّفيك حتى تنجح المنظّمة". بيزوس يسيء معاملة موظّفيه دائمًا، يشغلهم عدد الساعات طويلة جدًا، فضلاً عن الرواتب والمزايا الـ"عادية" (مرتفعة لكن ليست مجنونة). كل ما يفعله بيزوس يبرره بـأنه "يصرف كل دولار وفّره لتحسين تجربة العميل"
• لم يكتفِ بيزوس بقتل موظّفيه، لكنه قتل العديد من المزودين (suppliers)، سواءً دور النشر أو البائعين على موقع أمازون. أمازون تسمح لقطاع معين البيع على موقعه، لكن بعد فترة بسيطة من تحليل المنتج وتصرف العملاء، يقوم هو بطرح نفس المنتج بسعر أقل ويقتل البائعين على موقعه.
• هذه ظاهرة جيدة للمستفيد \ العميل... تخفيض الأسعار وإخراج المنافسين...لكن ماذا عن المدى البعيد؟ ماذا سيحدث إن بقيت أمازون وحيدة؟ وقتها سنكون تحت رحمتهم، أليس كذلك؟
• من أهم ما يميز أمازون: البيانات البيانات البيانات. يجعونها ويحللونها بتطرّف. وهذا يشرح الكثير.
الكتاب جيد بعمومه، وقراته ممتعة، لكن وجدت صعوبة في استخلاص أهم الدروس نظرًا للطريقة السردية التي طبّقها الكاتب
I placed my first book order at Amazon in 1999. I was living in Ann Arbor at the time, within walking distance of the flagship Borders store. Because new books were expensive, I mostly shopped at a used volume store downwardly the street instead. The selection was unpredictable, but I loved browsing their overflowing shelves and finding titles that were harder to runway downwards, either because they were erstwhile or out of print. Amazon'south selection certainly wowed me, and there were times that I did want a new book instead of i with a faded comprehend and cracked spine. Their prices on new books were significantly cheaper than Borders, ordering was easy, and aircraft was reliable. Dorsum so, putting your credit card info into a website even so felt risky. Would y'all ever get what you paid for? There wasn't a potent precedence notwithstanding. (I call up a friend describing Netflix to me and really saying something like, "I wouldn't trust that. Sounds similar a rip-off." Of class we joined a few years later when information technology took off.) Merely, Amazon always delivered. Although I still bought quite a few used books, whenever I needed new ones, Amazon became my go-to source. Some of my other early transactions with Amazon (which I can notwithstanding view on the site!) were in the form of gift cards for family members. This remains a staple in my family'southward souvenir-giving even today. In fact, if money is passed along for anything, an Amazon gift certificate is preferable to a personal cheque, because we all spend money at Amazon so regularly. We are Kindle users and Prime number members. In shopping online, Amazon's prices, selection, and convenience are unbeatable. So, given my long history with Amazon, I actually loved the first half of this book. It was fascinating to learn how all their services came virtually, what inspired them, and how Bezos'due south insistence that the client experience always came offset (even if it meant temporary company losses) informed all his decisions. Amazon molded my expectations when it comes to dealing with cyberspace retail. (Seriously, I recently bought some gift cards for a family member from another site and was then surprised that I couldn't cull the engagement of delivery of an e-mail service gift card!) Of course fifty-fifty in those early days of Amazon, when they were the underdogs working tirelessly in the name of the consumer experience, at that place was some ugliness. Amazon has never sounded like a pleasant identify to piece of work, whether you were in the boardroom or the warehouse. Work/family balance was frowned upon and the business trumped personal relationships in every example. The stories of Bezos's strategies for dealing with other businesses were eye-opening, as well. The more successful Amazon became and the more upper-case letter it had to play with, the more aggressive its tactics. In contempo years, it has been tantamount to bullying. These tactics are not unique to Amazon. We all like small businesses until they become big businesses, and information technology'southward partly because we know what it takes to get there (and stay there). Low prices at high volume are just not sustainable for mom-and-pop brick and mortar stores. And then there'south the issue of keeping up with the changing times and desires of the customers. This was the nail in Borders' coffin, and in a way, Amazon did to Borders what Borders did to a lot of the smaller booksellers. (Happily, my favorite used book store still remains in business organization right downward the street from the at present defunct Borders flagship store. I practise miss Borders equally a presence, though I admit I bought from them rarely.) Amazon has tried difficult to seem cool in all this, merely equally they work toward Bezos's dream of becoming the ane-stop store for absolutely everything, dipping their finger into every pot, it gets more difficult to root for them. With anybody, it seems they'll eventually hit a sore spot. For me, it was the acquisition of Goodreads. At beginning, I assumed they'd done so because books were the cadre of Amazon from the outset, however the reviews over there are pretty much a joke. I don't trust them, I don't read them. They are pointless. Later on reading this volume, nevertheless, I get the impression the Goodreads acquisition was less about the reviews themselves and more than about the data, which tin can exist applied directly to their recommendation algorithms. Those algorithms are Amazon's staff of life and butter. They're using your book ratings right at present to brand those "if yous bought X, maybe you'd like Y" recommendations, promoting impulse buys and offering souvenir suggestions. Such algorithms (as well based on by purchases and searches at Amazon) are incredibly powerful, and Amazon has even tweaked them artificially to leverage deals with suppliers. If someone wasn't playing ball, Amazon altered the algorithm so the supplier's products no longer came up, and some felt a sales loss of 40%. Of course Amazon lost some money, too, but they weren't losing their shirts the way the suppliers were. Ultimately, in that game, Amazon always wins. I know I'm contributing to the problem. Low prices, convenience, and the perception of a personal bear on due to their targeted marketing... it all somehow keeps me there. All the coin I've always given them helped them buy GoodReads, and at present my reviews are helping them, too. For some reason, I don't hate them enough to end. And, at what toll to the retail world, book publishing, and everything else that Amazon takes on? In because that, this book made me feel a flake dirty, but I do think it'southward better to know. If you're a diehard fan of Amazon, you may not enjoy the last third of this book very much. If y'all're already on the contend, you lot may never shop at that place again. Merely, that's not why I docked information technology a star. Information technology's a minor bespeak, but this volume did something I dislike in nonfic when authors are trying to generate suspense. They offering a tantalizing teaser at the beginning of a chapter, followed past tangentially continued thing that I don't care about, and and then finally conclude with the good stuff I actually wanted to read. I don't think this narrative manipulation is necessary, but I see it oftentimes in books like this. Despite those lulls, I thought this was an interesting and evenhanded look at Amazon's history, from inception to today. I honestly didn't think I could find a book about business then interesting. Just ask my hubby -- I couldn't STFU about this i while I was reading it. I can't await until he gets domicile so I can tell him I finished it. (Hullo, dearest!)
This is the story of Amazon.com and how it became a ~$500B visitor. The book is fun and engaging to read. The chapters focus on painting a moving-picture show of Jeff Bezos and his philosophy, and the various adversities that the company has faced over its xx years of existence. I am by and large not a huge fan of worship-fiction (which is very common when it comes to books about "visionary founders"), just luckily this book is merely about 50% that. The other 50% is a genuinely fun read virtually Amazon'southward beginnings, struggles, and its now-sprawling empire from a high-level business perspective. My favorite parts included: i) the clear-headed assay that went into the original spark behind Amazon, good/fun read. Would recommend to anyone interested in the history of internet and the dot com bubble and general high-level business strategy grounded in the examples from Amazon'due south history.
2) the repeating pattern of the "flywheel" positive feedback loops that was the energy source of Amazon'due south growth,
3) the amusing inability of the incumbents to realize what was happening and how to address it, and finally
4) the anecdotes related to all of the above.
Want to Read
October 15, 2013 I really want to read this. I'm not kidding; this is not a protest review, or a thinly veiled taunt for deletion so as to provide fodder for the Hydra. That transport has sailed for me, and I find myself today starting to contemplate my own next steps vis-a-vis my increasingly tenuous participation on this site. And still here I still am. I want to understand what is happening, and why, to the goodreads that I love. At that place are not too many (are there?) who would disagree that a key, if not the key, is in its new human relationship with amazon. Understanding amazon'south founder, Jeff Bezos, would announced to be a good place to start; a thought reinforced in this review from LinkedIn, which prompted my putting this on the TBR pile. Bluntly, he sounds like every other tech start-up entrepreneur: a world-class douche, with nix people skills and no concept of the value or importance of customs or collaboration. This is not an attack - read the review for yourself; I'1000 only paraphrasing. I'k ill of people like him being described equally visionary geniuses. Perchance they are - but I think all that vision and genius turned to the single goal of making coin for the founder and the shareholders, while running roughshod over anybody - and everything - that gets in the manner is ultimately destructive. It'due south unethical, it's repugnant, information technology betrays a cardinal devotion to greed and power that trumps human decency. And it'south being played out in the current situation on goodreads as its community is existence dismantled in favour of commercial, over social, goals. Well. I guess I will know more if/when I read this.
Amazon is both "missionary and mercenary" and is a line from Brad Rock, the author of The Everything Store: Jeff Bezos and the Age of Amazon. That to me sums this volume upward. Given contempo events, aka Hachette-Amazon, it'due south required reading for anyone involved in the publishing industry. I recollect Amazon customers should also read it. Likewise, I suggest reading the reviews written by some of the people mentioned in the volume, including Mr. Bezos wife. Merely only afterwards reading the volume. I'yard a chip surprised at the negative reaction from some of these people because I didn't think the volume was a smear task on either Bezos or the company he started and still runs. It lays out a concern template of someone driven to success. My take on Bezos from this book (which might totally be wrong, I'yard sure his wife knows him ameliorate): he wants to win. It'due south non about making money (although I'm sure he doesn't complain) but about winning. I'm a fan of Amazon simply because eBooks resurrected my writing career later on traditional publishing said it was over. I tell writers it'south the best time ever to be an author. I've been able to re-publish my all-encompassing backlist and get information technology to writers and Amazon facilitates that. I was recently able to publish a gratis Sneak Peak containing excerpts and author notes from 42 of my books and make information technology alive on Amazon (and other platforms). What bookstore or publisher would practise that? Also, every interaction I've had with Amazon employees (including a mean solar day long visit in January) has been positive. They view authors as customers too, which is key. That said, after reading this book, I also cast a leery eye at the futurity and make plans in case Bezos winning comes at the cost to me and my career.
The cover of this volume is really a pretty good visual summary of what you find within: a corking await at Amazon and Jeff Bezos but with the existent man (frustratingly) only coming through in part. While Jeff Bezos gave his support to the book, he didn't participate in the way that Steve Jobs did with Walter Isaacson's book. And information technology shows. So, for that reason, the book doesn't accomplish its goal of being "the definitive book" of Amazon. Besides, I found the book jumped effectually a lot so I'd sometimes wonder which year I was in as I read a story and would accept to flip back to figure it out. I didn't aid with this as I would get to bits where the story was moving more slowly and I would start jumping ahead looking for more interesting details. With that said, it'southward yet a fascinating read. Thank you to the fact that Brad Stone has covered Amazon as a reporter for fifteen years, he non only has long-term knowledge but too clearly a huge network of contacts. The anecdotes and personal comments actually bring the story alive. I too actually loved learning about how so many of the company values and traditions came about. Reading about the huge goals the Amazon team set themselves and how they failed and overcame failure or learned from information technology to succeed elsewhere reminded you of how far the company has come. I recall anyone reading this will come away with a listing of ideas to explore/kickoff practicing. I certainly did. And if the content of the book is not enough so at that place's a handy list of books in the Appendix called "Jeff's Reading Listing." "Books accept nurtured Amazon since its creation and shaped its culture and strategy," writes Rock. He then lists a dozen books "widely read by executives and employees that are integral to understanding the company" including The Remains of the Day, The Innovator's Dilemma and The Black Swan.
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Source: https://www.goodreads.com/book/show/17660462-the-everything-store
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